Our brand is about giving back to the people who are in need of help. We want to enlighten all walks of life whether they come from a rich or poor background. So it only makes sense that if you were to buy this shirt, that all the profits made from this shirt go directly into the cause that we are supporting for the quarter. 100% pure profit donation and you get a shirt out of it. A shirt to constantly remind you every time you put it on that you made a difference in someone's life.